Ermenegildo Zegna - Social Strategy

As Social Strategist, I wrote social copy, devised briefs for the creative team and developed engaging strategies for Twitter, Instagram and TikTok to help keep Zegna at the forefront of men's fashion.

fashion show comms

I was in charge of all the Twitter communications around the SS21 Fashion Show, selecting shots, writing copy and scheduling tweets to form part of our "phygital" concept (physical + digital) due to COVID-19. 

2020 annual review

I helped devise, plan and present the annual review with the Social Manager for the Head of Brand Marketing