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As Social Strategist, I wrote social copy, devised briefs for the creative team and developed engaging strategies for Twitter, Instagram and TikTok to help keep Zegna at the forefront of men's fashion.

fashion show comms

I was in charge of all the Twitter communications around the SS21 Fashion Show, selecting shots, writing copy and scheduling tweets to form part of our "phygital" concept (physical + digital) due to COVID-19. 

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  • Twitter

Ben Steele, copywriter and social media manager