👔  Zegna - Social Strategy & Copy

I wrote social copy, devised briefs for the creative team and developed engaging strategies for Twitter & Instagram to help keep Zegna at the forefront of men's fashion.

zegna.png

FASHION SHOW COMMS

I was in charge of all the Twitter communications around the SS21 Fashion Show, selecting shots, writing copy and scheduling tweets to form part of our "phygital" concept (physical + digital) due to COVID-19. 

2020 REVIEW

 
I helped devise, plan and present the annual review with the Social Manager for the Head of Brand Marketing

zegna.png

"He did an amazing job. I don't know what we'd have done without Ben Steele!"

grace tolley, head of product