Beautystack - Community Growth & Copy
As Head of Community, I helped build brand advocates for the app on both the supply and demand side via brand partnerships, events and creating innovative and hack-y marketing campaigns, as well as acting as account manager for over 50 Professionals on the platform.
I created a Help Centre from scratch, worked with influencers and supported an app relaunch campaign which led to a 150% increase in app activity.
To achieve a 150% increase in app activity, we created a push notification campaign and two email campaigns to Professionals and Clients, as well as using Instagram's Gallery and Stories features to create an engaging and user-centric narrative
I created an engaging Help Centre which saw a drastic reduction inbound enquiries and in March 2020, I devised the COVID-19 communications and policies in order to protect Clients and Beauty Pros on the app.
As part of a drive to create more supply on the platform, I created a sales funnel to re-engage Professionals who had signed up to join but gone quiet, and linked it to Notion to filter the progress. It achieved over a >30% conversion rate
"He did an amazing job. I don't know what we'd have done without Ben Steele!"
grace tolley, head of product