John Lewis & Partners
And yes, I'd love to work for you too.
Email campaign with impressive results, corporate blog posts, rewriting pages for a site with over 10 million users, designing a whole help centre from scratch
Instagram captions and emoji picking for John Lewis, community management for an account with 450k followers, a brand partnership with Nike where I was the first person in the world to see the new Verona Air Max, aged 18.
Help Centre for Beautystack
Problem: Too many emails and messages; not enough coherent responses
Insight: Customers need support 24/7 in today's world
Solution: I created all of the copy for the help centre and worked with the Head of Brand to identify key areas of frustration in the customer journey. I also created all of the copy for automated Intercom live chat campaigns to support new feature releases.
Social media
Community management
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I worked with a team to become key in transferring a 450k Instagram account to a new brand, responding to DMs and comments to retain positive brand associations.
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I worked with a menswear brand to engage with DMs and share Instagram Stories relevant to their wider marketing strategies.
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I account managed over 50 premium accounts on an e-commerce platform, supporting them with a high-touch strategy with general queries as well as developing bespoke events and marketing plans
Organic & Paid social
I worked with John Lewis & Partners to curate and write social posts for their Pinterest, Twitter and Instagram accounts.
I worked alongside the CEO of a menswear brand and a marketing lead at Facebook to hone strategy for paid social, including the use of paid Stories, Instant Experiences and better budget distribution.
Influencers & partnerships
I devised and launched a 4-figure brand partnership between Nike and Beautystack, working closely with the Marketing department of Nike Women in order to create a strategy and brief to present to the CEO of Beautystack and Nike marketing leads. The high-touch strategy comprised working with influencers, a giveaway, in-app blog content and organic social posts tied around creating hype around the launch of a new trainer.
I also supported with long term influencer strategy at Beautystack, recommending treatments to influencers with a relevant and engaged following